The conventional elements, such as the typeface and the orange/yellow hues—recalling the Indian aesthetic—are mingled with layouts that push the elements beyond their comfort. And then comes the Gold Lion.
The Gold Lion illustration, designed to be scaled down to just an icon, binds the brand together and represents Matt and Nafis’ vision for the cafe to be a center stone for their community (lions representing the leaders in their pack).
When scouting for typography, a visual research was conducted to seek harmony within not just two different kinds of fonts, but scripts. Tiller Pro and [find name] eventually were picked and set as such to form a dynamic duo. Each versatile and handy, both work well in as primary or secondary with their counterpart.
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The conventional elements, such as the typeface and the orange/yellow hues—recalling the Indian aesthetic—are mingled with layouts that push the elements beyond their comfort. And then comes the Gold Lion.
The Gold Lion illustration, designed to be scaled down to just an icon, binds the brand together and represents Matt and Nafis’ vision for the cafe to be a center stone for their community (lions representing the leaders in their pack).
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